The beginning of 2012 continued the trend of "blink-and-you'll-miss" matches that late 2011 had started. Wrestling wise, the division was at it's worst due to time constraints. However, we began to see two stars emerge that would make a significant impact at the end of the year. Eve Torres went from being a generic face to a strong heel due to her storyline with Zack Ryder, John Cena, & Kane. This lead to more screen time for her as well as Daniel Bryan's girlfriend AJ Lee. AJ would pull a fast one and start becoming a crazy chick who followed around the top stars. She had a record number of romance angles with Daniel Bryan, CM Punk, Kane, John Cena, & Dolph Ziggler that led to her being the face of the Divas.
- Brie Bella
- Nikki Bella
- Sofia Cortez (NXT)
- Caylee Turner (NXT)
- Raquel Diaz (NXT)
- Kelly Kelly
- Beth Phoenix
- May 1, 2012: Eve Torres "fires" Brie & Nikki Bella in a WWE.com exclusive. In reality, both of their contracts expired and they both decided to leave the WWE to pursue other ventures.
- June 28, 2012: Maxine announced that she requested and was granted her release.
- July 12, 2012: Kharma was released from her contract.
- August 11, 2012: Sofia Cortez announced that she was released from her developmental contract.
- August 14, 2012: Caylee Turner was released from her developmental contract.
- September 27, 2012: Raquel Diaz requested and was granted her release from her developmental contract.
- September 28, 2012: WWE.com announced that Kelly Kelly has been released from her contract after another hiatus off the roster.
- October 29, 2012: Vickie Guerrero fires Beth Phoenix backstage for losing to AJ Lee and forcing Vickie to restart the match; In reality, Phoenix chose to not renew her contract and retire from wrestling.